On 30 June, Google launched its latest Core Update and rolled out the changes over a period of just over two weeks. This is one of the biggest updates we have seen in a long time, and it affects how Google evaluates and displays pages in organic search results.
For those who run a website, this means that there may be clear differences in visibility – both upwards and downwards – depending on how well your site meets Google’s current requirements.
Four things we saw in the June update
Complete and clear answers win
Pages that truly answer the search query – with a clear structure, relevant examples and visual support – have climbed the rankings. It is not enough to have the right facts; presentation and user experience are just as important.
Revenge for previous losers
Smaller websites with genuine content, often written by people with personal experience, have recovered after losses in previous updates. Here, authenticity and human presence in the texts are rewarded.
Strong boost for certain types of content
Content in entertainment, film, music and video has gained increased visibility, as have large fact banks. On the other hand, broad e-commerce without unique product descriptions has lost ground.
Stricter requirements for sensitive substances
Content in areas such as health, finance and other ‘Your Money or Your Life’ topics is scrutinised particularly closely. Expertise, reliable sources and up-to-date information are crucial to maintaining positions.
Core Web Vitals – a continuing key factor
Google continues to weigh Core Web Vitals (CWV) as part of its overall assessment. This involves three key metrics:
- LCP (Largest Contentful Paint) – How quickly the largest visible content loads. Should happen within 2.5 seconds.
- INP (Interaction to Next Paint) – How quickly the page responds to user interactions. Recommended under 200 ms.
- CLS (Cumulative Layout Shift) – How stable the layout is during charging. Low values are best.
A site that is slow, unresponsive, or ‘jumps around’ during loading not only provides a poor user experience—it also sends negative signals to Google.
There are simple ways to keep track of the situation:
- Google Search Console – Provides an overview of your site’s CWV, both for mobile and desktop.
- Google PageSpeed Insights – Tests individual pages and provides detailed suggestions for improvement.
Conclusion
The June 2025 Core Update is yet another reminder that SEO is not about shortcuts. Google rewards pages that are relevant, reliable, technically stable, and written for real people.
So now is not the time to make panic changes – but rather to systematically review content quality, expertise and user experience. Those who build for the long term will remain strong even when algorithms change.
Google continuously updates its algorithms, and every time this happens, search results are affected. On average, Google rolls out several minor changes every day and a few major ‘core updates’ per year. For some, this means significant fluctuations in visibility, while for others it is barely noticeable – and the difference often lies in the fundamentals. A stable technical structure, relevant content and an understanding of the target audience are what enable you to remain stable over time.
For me, it’s not about chasing algorithms, but about building long-term sustainable content that can withstand change. It’s a bit like investing in quality rather than quick shortcuts – something that applies to both business and life in general. Those who are patient, consistent and continue to improve will always be better equipped for the next change.
