Search Engine Optimisation – SEO
SEO (Search Engine Optimisation) is a service that makes your website appear in search results for important keywords for your target audience. You may know which keywords these are, but it is not a must. We’ll find out for you.
How SEO works
By appearing in the list of search results on Google with relevant and well-written texts, you increase the chances of potential customers clicking through to your website. It’s then up to your website to guide visitors in the right direction.
What’s involved in search engine optimisation
SEO involves analysing key search phrases, producing texts and optimising your website in terms of both content and technology.
It also includes external actions such as creating Google My Business locations on the Google map, acquiring links and optimising YouTube.
AI and SEO
A well-executed SEO effort also favours AI. With the right actions, we increase the chances of your web content being included in the selection for Chat GPT, Gemini and other AI tools.
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