Keyword analysis

How do you know that your adverts or websites are actually visible to your visitors? That the customers in your target groups even find your campaigns or web pages?

The answer is keyword research. This is the basis for your adverts and your web pages to appear in the search. Dalarna Digital helps you attract the right customers to you and your business.

Through keyword research and the use of effective keyword tools, we find out which words and phrases are most valuable for your particular business. We compare search volume, competition and cost per click (CPC) to find a smart balance between accuracy and cost.

Popular keywords often have high competition and higher CPCs, while narrower or more niche keywords can be cheaper and attract the right audience. In addition, there are different ways to display adverts or create content for web pages. Ranging from broad settings to more precise matches. Broader searches bring more impressions but can be more expensive, while precise searches are more cost-effective but reach a smaller audience.

With our keyword analysis, good keyword research and smart keyword tools, we can maximise your ROI and create content that actually reaches your customers.

Contact us at Dalarna Digital to get found online.

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