Organic content

When it comes to social media content, we distinguish between organic content and paid content. Organic content is created and distributed without any advertising costs, like when a private person posts something. Paid content is displayed in a more targeted way, to a chosen audience, based on geography and with a chosen budget level.

Reaching out in the social noise is not easy, especially when it comes to organic content. What should the content say? What channels should we be visible in and how do we best engage and connect with customers?

The first step is to develop a strategy, a plan for how you should work with social media to achieve the goals and which contains what is essential for your business needs.

Once the strategy is set, we continue working on the content plan, creating content with powerful descriptions, creating the visual material and adapting it to the target audience and channel according to the strategy. Finally, we publish the content and then evaluate the results and gather insights for the next round.

If you need help setting up your social media accounts, we can help with that too.

If you just want help with creating mobile content, read more here.

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