Dalarna Digital has helped architect and designer Carl-Fredrik Johansson promote his services through targeted PR mailings and an updated website. This led to, among other things, a nice profile in Mora Tidning.
– Working with Dalarna Digital has been fantastic. Flexible and personal, and tailored to my wishes, says Carl-Fredrik.
PR creates ripples
We didn’t write the article in Mora Tidning – but we laid the groundwork. Through an interview and a short PR mailing, we highlighted Carl-Fredrik’s unique combination of architect and designer roles. This piqued the journalist’s interest and led to a personal meeting and report.
This type of service is sometimes overshadowed by social media and Google. But targeted mailings – in the form of newsletters, press releases or even physical letters – can be the key to reaching your audience.
– It has really made waves locally. People have realised that I do much more than just work as an architect,’ says Carl-Fredrik, who is building his business on recommendations and personal contacts.
Traditional and modern in symbiosis
Carl-Fredrik Johansson combines traditional building techniques with modern, sustainable solutions. With experience from both small and large projects – from gazebos to retirement homes – he has built up an architectural firm where wholeness, function and aesthetics go hand in hand.
In the mailing, we highlighted his own house in Kråkberg, where sustainability and quality of life permeate every detail – from rainwater harvesting to walls made of packed straw. Carl-Fredrik’s philosophy is about making the building process easy for beginners, without compromising on form or function.
Read more about Carl-Fredrik here:
Build Bright’s website (which we designed)
The article about Carl-Fredrik in Mora Tidning
